This week on The Mobile Alabama Business Podcast, we sit down with Krisann Dikes with Infinite 30 of Mobile. Listen in as we discuss her life, career journey, and how she got into the world of health and wellness!

Produced by Blue Fish.

Transcript:

Krisann:

I'm Krisann Dikes and I own Infinite 30 of Mobile.

Marcus:

Nice. Well, welcome to podcast, Krisann.

Krisann:

Thank you. Thanks for having me.

Marcus:

Absolutely. So we've had a chance to get to know each other over the past couple of months, and so excited about having you on the podcast. But to get started, why don't you tell us the story of... Krisann, where are you from? Where'd you go to high school? Did you go to college? Maybe some of the backstory of your career, because this isn't what you've always done.

Krisann:

Correct.

Marcus:

Right. And so, and then are you married? Just give us some of the background information, if you would.

Krisann:

So background is, I am from the Gulf Coast of Mississippi, but I was partially raised in Cincinnati.

Marcus:

Okay.

Krisann:

And went to high school down here in Mississippi. I ended up back in Cincinnati. I did graduate high school and I started college in Cincinnati, but I was working for a pharmaceutical company then and I got transferred from Cincinnati to Kansas City.

Marcus:

Okay.

Krisann:

So I finished college there at Baker University.

Marcus:

So you were actually working in the medical field even before graduating college.

Krisann:

Right. I worked for a pharmaceutical company for nine years.

Marcus:

Wow.

Krisann:

And then I worked for... it's been quite a journey... a importer for are jewelry tools and supplies for seven years. So I was their key rep. I traveled for them. That was fun. Then I took a job for Sprint and they had their world headquarters was in Overland Park, Kansas, which is where I was living. So I've gone to school part-time I have a business administration... a bachelor's in business administration. So I always wanted to come back to the Coast. Always, for every year I wanted that to happen. So I got that opportunity. I ended up back at Singing River hospital, where I was born. I worked there for eight years and the last three I was recruiting physicians. So this plan, Infinite 30 came to Gulfport, then it moved to Ocean Springs. And I noticed all these southerners were losing weight, which we're used to seeing them gaining weight.

Marcus:

For sure.

Krisann:

And some coworkers of my husband that I didn't... you just don't think that would do that, but they looked amazing. So we tried it. We did it. And really how I ended up here is the owner of that, she wanted me to buy her location. Maybe I should have, I don't know. That was overwhelming. It was exploding. And I didn't think that's what I wanted to do. But the owner of Infinite 30 out of North Carolina came to us and said, "Hey, you're an organic couple. You do this plan, you'll love it. And we'd love to open up Mobile." So because of my age, I just thought, hey, it's on the bucket list. Let's just do it.

Krisann:

But the real driving factor for that was the last physician I assigned is a neurointensivist. And this is when the pandemic first hit. He was in Savannah. So really it hit there before it got here. So I got to hear about what was going on in the ICU. So that's an ICU doctor. When you finally came, he was meeting with our pulmonologist and I'm there at the meeting, they're talking about, gee, this is... what we're seeing right now. And what we see is if somebody gets COVID-19 and they end up in the ICU, they have a BMI of 30 or higher and they end up on the vent, they're not going to make it out.

Marcus:

Yeah. That's something that nobody's talking about, isn't it? And I don't want to dive into it too much because I think we're all dealing with COVID PTSD, if you will.

Krisann:

Yeah.

Marcus:

But one of the things that I'm just going to real lightly touch on this, if you are concerned about your health, the number one thing that you can do is get yourself back in shape. And I'm not a big guy and I don't like BMI too much because I've always been over 30 even when I'm in shape. Right? So my body fat percentage right now is probably right around 10% or something like that. But if you weigh me, I'm probably still going to be obese or close to it.

Krisann:

Infinite 30 doesn't use BMI either.

Marcus:

Yeah. Good.

Krisann:

They take it... that's just... the doctors need some kind of scale.

Marcus:

The doctors use that.

Krisann:

And that scale's old.

Marcus:

Yeah. I mean, let's be real though. You know if you're overweight and you know if you're morbidly obese or obese or chubby or whatever, like everybody kind of knows where they're at. And it's just interesting to me that one of the things that nobody's talking about is if you get back into shape, that is the number one thing that you can do to stave off, not just COVID, but a lot of issues. Heart disease, cancer oftentimes is pushed off by being in better shape and taking care of yourself and stuff like that. I mean a whole host of things. So... but anyway, I'm glad that you brought that up.

Marcus:

Would you consider yourself back... going back to high school, college, would you have considered yourself a good student?

Krisann:

Yes.

Marcus:

Yeah. Excelled, like tests, loved going to school, good grades-

Krisann:

Most subjects.

Marcus:

And stuff like that.

Krisann:

I mean, yeah. I was a good student. I was a good kid.

Marcus:

Yeah. No, it's just interesting to me because we interview folks across the board and we have people that didn't even graduate from high school or maybe they went to college for a little bit and then dropped out for whatever reason. So it's always just interesting to me because I think people are looking for some rhyme or reason to success and it doesn't... it's not linked to school.

Krisann:

Look, I wasn't a traditional college person. I couldn't do it.

Marcus:

Yeah.

Krisann:

We didn't have a lot... my dad was a policeman. We didn't have a lot of money.

Marcus:

Yeah.

Krisann:

So I had to pay for that school and that's okay. And I had to do it at night and that was okay too. It took a long time.

Marcus:

Yeah. No, it is.

Krisann:

I was a better student as an adult.

Marcus:

Yeah. I know. I had to work my way through college too. So I know how that is. It's not easy and you have to stay extremely focused. So you are married?

Krisann:

Yes.

Marcus:

Yes. And so why don't you tell us a little bit about Infinite 30 and what it is.

Krisann:

Infinite 30 is a weight loss and wellness plan and what people are not used to hearing, I think, around Mobile is it's there are no shots or prescriptions. You're not going to get a pill for this. It's real food. So it's using real food to line out our hormones. And this plan came out of Duke University, so it's science backing it up. There's certain foods you're going to eat the first 30 days. And those foods are not known to raise your insulin. So once you line out the insulin, all the other hormones fall into place after that. So I do have natural supplementation that goes along with it. It definitely helps. It's a multivitamin, anti-inflammatory something for your gut health. My favorite, which is a Relora, which is a new blended proprietary blend. We have now Relora with strimmunity*. Because of COVID everybody's concern about stress and their immunity.

Krisann:

Yeah. So that's where that came out. It's like I think people realize it's just such... it's very important now. That's... back to the story of wow, their BMI. It is always important. But when this pandemic came around, it's super important.

Marcus:

Yeah.

Krisann:

Yeah. But you know what I think people realize, how much better they would feel. You don't. You don't realize that until you know how to eat the right way. That's what I teach people. It's balanced. We should all know that. We should have learned that in school. Maybe we did. I don't know, but it's a balanced.

Marcus:

I didn't, I went crazy. I ate everything in sight for a long time and you know, I had to lose, a good amount of weight because of it.

Krisann:

But it's the feeling. Food is good right at your lips and you get the taste.

Marcus:

Yeah.

Krisann:

After that-

Marcus:

It doesn't.

Krisann:

No, it feels horrible. And especially after you eat really well, like I do.

Marcus:

Yeah.

Krisann:

And then just recently my husband and I were like, "Let's do a load day. Let's be super bad." And we felt horrible.

Marcus:

Yeah.

Krisann:

Horrible. But I'm telling you it was really bad. Yes, you do pay for it. I couldn't wait to go back to eating the way I was because I mean even brain fog, everything.

Marcus:

Yeah. It's interesting. People don't realize just how much it is... insulin. I think the bigger piece of it is the inflammation. So it's good that you guys address that.

Krisann:

Oh yeah.

Marcus:

Because inflammation, when you're overweight, your body is inflamed, and that affects everything from your joints to your cognitive ability to even your abilities in the bed. Let's just be real.

Krisann:

Well sure.

Marcus:

If you are dealing with a lot-

Krisann:

If your sex hormones are lined up under the insulin as well.

Marcus:

For sure. And so getting all that square is imperative.

Krisann:

It is. Speaking of inflammation, my body was at a state of inflammation, but because, believe it or not, Advil was my sleeping pill. I couldn't relax unless I had that.

Marcus:

Interesting.

Krisann:

So I was... my body was in a state of inflammation.

Marcus:

Yeah.

Krisann:

Yeah.

Marcus:

Well go back in time and tell me about your first job. Your first job sweeping floors or stocking shelves or flipping burgers or whatever.

Krisann:

Well, yeah, it was kind of... I wasn't flipping burgers, but I actually, I worked at Wards in Moss Point.

Marcus:

What's Wards?

Krisann:

Wards is... I think it's coming back around here, but it's a hamburger place.

Marcus:

Oh, okay. I've never seen one so that...

Krisann:

It's been a while. They're over in Mississippi.

Marcus:

Yeah.

Krisann:

It's like chili cheeseburgers. No one knows anything about chili cheeseburgers until you live down here. [Crosstalk 00:10:03] ... being in Kansas.

Krisann:

...burgers until you live down here. You know that. Hunter, being in Kansas City, says now each city has their foods.

Marcus:

Yeah. And chili, specifically, is different from city to city.

Krisann:

Sure is.

Marcus:

So your first shot was at a burger flipping place?

Krisann:

Right.

Marcus:

Were there any lessons that you still remember from your time there?

Krisann:

That was hard work. I didn't dislike it, but what I learned on that is... There was a office that opened up behind there and it was a rental store. And I like talking people into hiring me. So I talked them in hiring me.

Marcus:

That's too funny.

Krisann:

Then I ended up working there because they came over to eat all the time and I'm like, look, I can do... I think I've always known I'm more of an office person.

Marcus:

Right.

Krisann:

They believed me. I was convincing and I started working for them. I would explain contracts in the store, post payments, things like that. I even got promoted to the corporate office. It was the only office building in Biloxi at the time. This was-

Marcus:

Back in the day.

Krisann:

1985.

Marcus:

It's interesting because as we've gotten to know each other, you are similar to myself in that you've always excelled in some level of sales positions. Right? Whether it's convincing physicians to come and work at a hospital or interviewing-

Krisann:

I hate to think about sales, actually. I don't like that thought. But, I think, if it's a relationship building thing I'm all about that.

Marcus:

Yeah. Well, sales is just convincing somebody that they need something that you're providing. And I hate hearing when people say that they... Sales has gotten this bad name in the last 10 or 15 years. And I think it's because we have these negative connotations of the used car salesman in the movies where it's the stereotype, right?

Krisann:

Right.

Marcus:

But sales is convincing your significant other where you want to go to dinner that night.

Krisann:

That's true.

Marcus:

It's, "You want to go to Pour Baby or do you want to go to SOCU?" I like to change people's perspectives on that. It's convincing people that Infinite 30 is the mechanism by which they need to lose weight. That's still sales. And that's more for the people that are listening than you because I know you know that...

Krisann:

I think it's when you really believe in something. If you're selling something you don't really believe in then that's when it's probably not fun.

Marcus:

Right.

Krisann:

Yes, you're right, I've always been in some type of sales but I used to enjoy talking people into hiring me... Because I realized when I had my first corporate job, which was at the pharmaceutical company in the legal department... Back then they made it so easy. You just follow the directions. I finally would tell people I don't have a learning disability. And that's what I told the CEO of Singing River when he volun-told me to recruit physicians, I go, "I don't have a learning disability. If you can hang with me while I learn it." But we have a good relationship and that's a good place to work. And that was easy.

Marcus:

That's very cool. You told us a little bit about starting your business but give us a little more about that. So, it's a franchise... Infinite 30 approached you-

Krisann:

Actually, it's not a franchise.

Marcus:

It's not?

Krisann:

Believe it or not.

Marcus:

Why did I-

Krisann:

It's a licensee situation. They want to be franchise.

Marcus:

Okay.

Krisann:

One day... They're working in that direction.

Marcus:

I don't know that I would know the difference between a licensee versus a franchise. How do you differentiate between those two?

Krisann:

To me, when I think of franchise, most people do, McDonald's. It's got to be-

Marcus:

It's still a licensed to operate-

Krisann:

This size... Yeah, it's a licensed to operate, but it's very very strict where I have a license to facilitate the plan. This is the reason why it wasn't full franchise because people that own gyms brought this plan in. So they don't have that separate store like I do. There's just a handful of us that are strictly just this plan.

Marcus:

So it's similar, but where you differentiate is that it's not like they come in with a design plan and all these other things that you have to adhere to.

Krisann:

Right.

Marcus:

Okay. No, I get it.

Krisann:

And pricing and all that. But we do try to stay consistent and I do work closely with the Ocean Springs location. It's better to work together.

Marcus:

Right. Talk to us about starting that business as somebody who's not done that before. How did you find that experience? Was there anything in starting the business where you were like, "Ugh, I wish I had known about this before I got started."

Krisann:

In a way, in a weird way, that is the funnest thing about having a business. Because, every day it's you. You have to make it work. You got to make it happen. So when I started, I learned nothing in business happens in the timeline you think it's going to.

Marcus:

For sure.

Krisann:

And honestly, it was... I think it was NPR I was listening to, I'm a little NPR nerd. I heard somebody on there say, "These are all these things you should know before you start a business but the best way to learn about business is to just do it."

Marcus:

Start a business.

Krisann:

And I was like, okay, I feel a little better about that. But I did have some good guidance from one of the partners. I picked a location that wasn't finished. In retrospect, I should have picked one that was... Financially and timing wise. But I like where I'm at. And I don't lease from an out-of-state company. I lease from the girl next door, basically. I also saw this opportunity to feed off of her clientele. And that was longer getting the store finished, getting walls up, inventory building. But I did start off with a good clientele. I was lucky on that. And that's because after COVID... People were on this lockdown and they came out of it. And when you're in COVID lockdown... If you know how to eat right, you could lose a lot of weight and then you come out... So my husband shows up at work and he's 50 pounds lighter. And that's where the business really started. That's how I got a lot of businesses.

Marcus:

That's a powerful testimony, is it not? When you walk into a place and you've lost a significant amount of weight and everybody's used to seeing you in one manner, in one light, and you walk in and you've completely changed. That's a huge thing. I can imagine that would encourage people to use Infinite 30. Now, do you remember the first person that you consulted or worked with that made you think, "Hey, there really is something to this?" I know you had your experience so maybe that was that kind of epiphany.

Krisann:

Definitely.

Marcus:

But I'm thinking there's something different when you're working with somebody else and seeing that-

Krisann:

I still see that. That is the joy of the business... It's healthcare people that seem to... They're so busy taking care of other people they don't take care of themselves. That's the market where... I have a nurse practitioner, for example. And she comes in after 30 days and she is bouncing off the walls because she feels good. But I think what I see is the empowerment. I can do this, this is not that hard. But you do have to do some coaching in there. And I can't think of one in particular... I have so many. I do have one client, I will say, that was a funny guy, big guy. His scale at home did not go as high as his weight was. So he thought he was a certain weight, but his wife informed him the scale stops. So he got a new scale. And so that first day I get a text from him... We do a starting weight. He had interesting words to put on there.

Marcus:

I can imagine.

Krisann:

I still think about it because I about fell out of bed. I was just getting up and looking at this text... It said, "fat is whatever." "Fat is blank." And the guy's like 6'8". So-

Marcus:

Big dude.

Krisann:

Yes. But I think people with joint issues... Going off a medication... I had another client get lightheaded at work because he lost weight and he needed his blood pressure medicine adjusted. So that's cool, that's awesome. Guys can lose weight real fast. They do good on this plan.

Marcus:

Yeah, the muscle mass thing is an advantage when guys go to lose weight because your resting metabolism is much higher... For those of you that aren't body freaks like we are. It's a huge advantage. But it's also easy for us to pack on the pounds too-

Krisann:

Oh, it sure is. Y'all take it off fast-

Marcus:

...because we have a tendency to just eat and eat and eat. Now if you were talking to someone that wanted to get started and running their own business, what's one bit of wisdom that you would impart to them?

Krisann:

I have been working with the Small Business Administration... There's a certain network in south Alabama that will work on a business plan. And technically, you should have a business plan to start off with. That would be really helpful. It doesn't cost anything. So I say do that and then, any other ideas you have, you can document on there... It's a web based page that you put all your information in.

Marcus:

Yeah, U.S.A. Has a great thing with the small-

Marcus:

Yeah. No. USA has a great thing in the small business administration. There are also other organizations around. I think the chamber has some people that work with others in that manner. And then score whatever it is of a retired executive society. I don't remember what that score is. An acronym. If you just look up score chapters in Mobile, Alabama. I think there's one in Mobile and there's also one in Baldwin County. But basically what it is folks that were executive level in businesses, offer their time to meet with people that own businesses or are looking to start a business. And they'll go over any aspect of running a business that you might have. And all of those organizations are free. So yeah. Business plan certainly helps. And don't forget to do your marketing plan either.

Krisann:

That's the most important thing.

Marcus:

Yeah.

Krisann:

It is.

Marcus:

It's funny because most people don't even think about it, but it is something that you-

Krisann:

I think I learned from CEO of Saint River.

Marcus:

Really?

Krisann:

Yes. I mean, that's kind of who I go to if I have a question and marketing I learned from him. He came from casino industry.

Marcus:

Okay. Yeah.

Krisann:

But when he got on the hospital, you never seen marketing before he got there. You never saw commercials. You never saw billboards and all that stuff going on. And then the competition is on board with it now too.

Marcus:

Yeah.

Krisann:

I mean, he brought it all in house and then that's... I've learned a lot from him. I probably couldn't do business without my experience working for him because I've seen him go through some really business wise to not personally, but business.

Marcus:

Yeah. I know that's really... I think it's extremely important for you to have at least a person. You know what I mean? And who was it? I think it was the Emerging Leaders Program that I went through with the Mobile chamber. They were suggesting that you put together kind of a board, right? So you have your own personal board. So maybe it's people like your banker, your CPA, maybe an insurance professional or something along those lines. And there were a couple of other positions that they were saying, "Hey, you might want to have these people." One, as a business owner, you need a relationship with your banker. You need a relationship with your CPA. So the idea was to have this board that you could go to and kind of bounce things off of if you're trying to move in a new direction or something like that.

Krisann:

That is a great idea.

Marcus:

Yeah. And honestly, having those relationships in place before you need them is imperative because if you need a line of credit, you're not going to get one. But if you don't need a line of credit, guess what? They will give you money oftentimes all day long every day of the week. And so doing that stuff before you need it is extremely important. That was kind of the thought process behind this. But just having those relationships, because having a relationship with a banker will oftentimes weigh into whether they give you additional money to buy a building or fund for expansion. Whether it's buying inventory or another facility or something along those lines, they'll help, but they want to know that they're investing in the right person.

Krisann:

And I will tell you another thing that was helpful to me, the first time I met with you. The first time I met with you-

Marcus:

She's getting the five dollars that I offered-

Krisann:

And I know. I'm not trying to give you a plug but this is a true story. I mean, you really want to know other people to understand small business. But you recommended a book to me.

Marcus:

Oh yeah.

Krisann:

The E-Myth series. And you have no idea how that touched on what I was struggling with at the time, which is a normal struggle. You're doing everything and you realize it's not efficient. You want to be the business owner but you got to be in the operations, and all of that. So books, believe it or not, just any little helpful information that it didn't cost anything for you to do that and it really helped me, so...

Marcus:

That book and Book Yourself Solid, are two books that I suggested everybody that owns a business read. The E-Myth, for those of you that don't know, most people when they go into business, they go into business because they're a technician. They may know something about... Like you went through the Infinite 30, so you were a technician and that you went through the program. And so you have a certain amount of knowledge about it, and you find yourself working in the business.

Krisann:

Right.

Marcus:

Right? Instead of working on the business, which is making sure that you have your budget plan, making sure that you have your marketing strategy outline, making sure that the right people are in play, all those things. Those are working on the business. And making sure that you're documenting all processes so they're repeatable. And so you mentioned something about it being a common thing. And I was thinking in my mind, "Yeah, it's so common that there's a book that's been basically a best seller for decades since it was written, because everybody deals with this." Everybody that starts a business has that same problem because every step of the way, you're taking off one hat.

Krisann:

Right.

Marcus:

And replacing it with another. And your hope is that you can identify the bottlenecks where you're holding up the growth of the business, and replace that bottleneck with a body, somebody else.

Krisann:

It's so frustrating.

Marcus:

Somebody else that can do-

Krisann:

It is so frustrating to go through that, but you get through it.

Marcus:

For sure.

Krisann:

I mean...

Marcus:

Yeah.

Krisann:

It's a process.

Marcus:

Yeah. I mean, just knowing that it is a common problem helps because then you're not a weirdo that is dealing with something special. You're just a normal business owner that's trying to figure out how to get this thing up and running.

Krisann:

Which I would love to help. If I was able to do that for other business people or people getting into business, just to let them know they're not alone. There's that.

Marcus:

Yeah. Yeah.

Krisann:

You feel very alone. It's so shocking that you can pick up a book and that would really kind of ease your mind.

Marcus:

Yeah, resonate with you. Yeah.

Krisann:

One of my bosses I had at the jewelry industry, he was an entrepreneur. I mean, he owned the whole company. And he used to say, "I can't wait till I retire and I'll stop reading these business books." And I remember thinking, "Nothing's really changing because he reads these business books, nothing at work I see you training." But what I think it's probably changing is maybe his mind.

Marcus:

His mind.

Krisann:

I mean, but he was successful, but maybe he had that struggle a lot of business people do where sometimes are you really... you can always be more, and you always want to be more. You're just-

Marcus:

Imposter syndrome. There's an actual term for it. It's called imposter syndrome.

Krisann:

Oh really?

Marcus:

Yeah. I mean, everybody that goes into business for themselves, at some point in time hits a wall where they think, "What the hell am I thinking that I'm doing this?"

Krisann:

Exactly.

Marcus:

And it's called imposter syndrome. And no matter how far along you are in business, there are periods where you're going to go through that. I still go through it and I've been doing this since 2007 or so.

Krisann:

Dang, it don't go away?

Marcus:

No, it doesn't go away. So just get used to it. But what happens-

Krisann:

Be comfortable being uncomfortable.

Marcus:

Yeah, basically. No, but what happens is that at some point in time you recognize it for what it is and you realize, I mean, it's just an internal voice that you need to kind of squash. And then you have the ability to kind of mentally overcome it, because that's all it is. It's just in your head.

Krisann:

Right.

Marcus:

Right? Again, going back to the E-Myth, you're not nothing special. Sorry to break it to you, but you're nothing special. Everybody feels like they're inadequate because you are... I always, and to borrow a phrase, the lamp unto my feet. Right. And so in the Bible when it's talking about God not revealing too much to you because you couldn't handle it.

Krisann:

Right.

Marcus:

So it's like a lamp onto your feet where you can see just where you are and a little bit further.

Krisann:

That's a good analogy.

Marcus:

And I always tell people that I think God was really talking about starting businesses when he came up with that phrase, not our spirituality, because owning a business and running a business is very much like you have a lamp, you're walking through the dark, you can see a certain radius around you, but you don't know what else is out there. And it's your job to continue to take steps forward and figure that out.

Krisann:

That is so true.

Marcus:

It's just a big puzzle.

Krisann:

That is so true.

Marcus:

Yeah. So, anyway.

Krisann:

We're turning this to a business podcast. I kind of like it. I like talking about business.

Marcus:

Is there somebody in the business world that you really look to and that motivates you? I'm not talking about personal people that you've worked with or anything like that. I'm talking about like an Elon Musk type or somebody along those lines. And you can't use Elon Musk because I just used him. So, you got to come up with somebody else.

Krisann:

I'm getting Elon Musk internet. You don't have to leave this on, but that's arriving tomorrow. I'm just saying.

Marcus:

You're getting what?

Krisann:

The Elon Musk internet at...

Marcus:

Oh really?

Krisann:

Yes.

Marcus:

The Starlink?

Krisann:

Starlink. My nephew's already got it. We're waiting for ours.

Marcus:

I didn't even know it was available in this area.

Krisann:

Oh yeah. We've been waiting for a while.

Marcus:

Oh my gosh.

Krisann:

Sorry. To live in the country and stream a movie.

Marcus:

Oh, you're getting at home not at the... Okay.

Krisann:

Right at home. No, no, no. There's no-

Marcus:

We were out on the back deck, and you're going to have to [inaudible 00:29:32].

Krisann:

I'm sorry.

Marcus:

No, it's fine. It's only going to be like-

Krisann:

It's a little ADD.

Marcus:

So we were on the back deck a couple of weeks ago, and I was like, "What the hell is that?" And it was 12 or 15 or something like that bright objects that were flying through the sky.

Krisann:

Sounds like a good podcast.

Marcus:

It was Starlink.

Krisann:

Was it? Yeah, because they said there was going to be-

Marcus:

Yeah, it was the satellites going by. You could see them.

Krisann:

... satellites like...

Marcus:

Yeah. Or leave this in. I don't care. Starlink is pretty interesting, but you still-

Krisann:

That is interesting.

Marcus:

You're on the hook for telling me who it is that you look to.

Marcus:

You're on the hook for telling me who it is that you look to in the business world.

Krisann:

I don't think I have somebody like that. Unfortunately my view is much smaller because it's just me.

Marcus:

Focused on the micro, not the macro.

Krisann:

Yes.

Marcus:

Now you've already mentioned in eMath so I won't get that out of your mind, but are there any books, podcasts, people, or organizations that have been really helpful in moving you forward?

Krisann:

Yes, the book The Miracle Equation, that's it.

Marcus:

I don't know that one. Tell me about it.

Krisann:

Of how Elrod is it, he did the miracle morning or something like that. We might have to update that I've got it distorted. I did start diving into books because that's the only source of comfort. I got like the habits five, not the seven not the... I'm going blank on all the-

Marcus:

That's fine. I think what you're illustrating though, is that again going to books, if you can get one thing out of a book-

Krisann:

It started with a-

Marcus:

If you can get one thing out of a book is what I always tell people that, there's something very powerful about that it will save you life lessons that you probably don't want to have to learn the hard way. And so it's oftentimes, like you mentioned the CEO of the hospital that you still kind of bounce ideas off of and when I was starting to kind of grow bluefish, because I will be honest, I don't read a whole lot anymore because I just don't have time and I also at one point in time, I felt like the books were a distraction to me because I was using them as a crutch to not actually go out and execute what it was that I was reading. And so don't fall into that trap of just like continuing [Krisann: Good advice.] Learning, like you want to be continually learning and executing, because ideas are cheap execution is what gets you there.

Krisann:

That's right.

Marcus:

But anyway, that's all...

Krisann:

One of those books talked about... I mean you just got to keep on plugging away every day. That just kind of gave you that motivation like, yeah you just keep on.

Marcus:

Until somebody tells you, you got to stop then you just got to keep on. What's the most important thing that you've learned about running a business?

Krisann:

You don't stop. I don't know, I do in a sick way I like it because all your strengths and weaknesses are really apparent. They're very apparent, like you can't avoid it. You're not in there with a team, you know?

Marcus:

It's like being bare, standing naked in front of the world, "here are all my faults".

Krisann:

I know there's some things I'm good at and I know there's some that I'm not and then you kind... You know I do have one employee now and thank goodness. I do miss the team concept that I've always had. So I'm looking forward to probably getting more people.

Marcus:

You'll get there.

Krisann:

On board and where I feel like my weakness is, that's what I'm going to be looking for.

Marcus:

Yeah, absolutely. You know it's funny because back in the day we used to focus on our weaknesses and think that we had to bring them up to par with all of our other stuff. And I don't know, maybe that was just the thought process in school. Like okay, "I'm not good in math." Oh, you need to work on that instead of, "Hey, I'm really good at English." Well, focus on that right?

Krisann:

Right.

Marcus:

And in the business world, at least now I've learned that it's okay to have weaknesses, but you need to be able to identify them and put people in place and trustworthy people.

Krisann:

That's right.

Marcus:

That you can, then rely on and you need to focus on your strengths. And so you and I have had discussions where I'm telling you like, "Hey, you're great with people and you're very knowledgeable and people enjoy speaking with you." `So getting you out in front of people to teach seminars and stuff like that about the stuff. You know, I mean just small little things instead of saying, you know, I not going ... because I don't remember. But I mean, everybody has weaknesses, but instead of telling you like, "Hey, you have this weakness, you need to focus on that." It's like, no, I want you to focus on your strengths. When you focus on your strengths, the money will will follow and then you can bring somebody in to focus on those weaknesses.

Krisann:

So I think having a business, it's just all of the things that you are are like I said, very apparent. You have to deal with it. When you team, you can kind of maybe you run with your strengths and somebody else has different strengths.

Marcus:

Different strengths and kind of compliment each other. So the most difficult question I ever ask somebody is how do you like to unwind?

Krisann:

How do I like what?

Marcus:

To unwind.

Krisann:

Well I don't have a proper method. I hate to admit that I just don't.

Marcus:

That's good.

Krisann:

Evenings, I'm not a night person. So I wouldn't say I'm a super reader. It sounds like I am I try go through my times with that. I'll listen to books on tape as I commute. I mean really just the evenings are me and my husband and we talk about our day. what's going on? You know we are in our fifties. It becomes real important what you do when you're in the fifties. Because you know there's nobody, there's no kids, there's no grandkids yet and I just like to relax. I wish I spent more time on social media. I don't like to there's reason for that.

Marcus:

I want to point out what you just said, "I wish I spent more time on social media, but I don't like that."

Krisann:

Because you have a business it's kind of important.

Marcus:

But again, there goes your weakness. You don't like social media so you've hired somebody to do that.

Krisann:

No I kinda enjoy TikTok. That's just-

Marcus:

It's funny of all the social media platforms that you gravitate to, that you choose TikTok.

Krisann:

It's short, quick I need that. I don't-

Marcus:

Consumable content.

Krisann:

I don't want to see all the crazy comments and I think that's when I worked at the hospital and I went through a bad time that made me not enjoy. And also, some of the medias-

Marcus:

Yeah, it gets old.

Krisann:

You know, being behind the scenes and knowing the truth and having the media report untruth and everybody believing that. That was a hard thing too... But maybe just kind of doing nothing and relaxing. You know, watching-

Marcus:

Having a glass of wine, watching movies.

Krisann:

Wine, whatever cocktail that is. You know? I don't discriminate. You know, I'm in weight loss, you can drink just to lose weight I'm just saying.

Marcus:

There you go.

Krisann:

I don't know if you want to have that on there, but I do help people would.

Marcus:

That's awesome. Well tell people where they can find out more information about Infinite 30 Mobile and you.

Krisann:

Well, I would love it if they want more information, it just gave me a call to store (251) 525-9507. I really like that one on one conversation with someone I want to know where they're coming from. What have you been struggling with? What have you done before? And just explain what this is, that's my best. I like those consults or just come by the store. I do have a website, it doesn't give every little detail on there, but really probably just give me a call. You can send me a message on Facebook or a website and I have messenger on there and I'll get it and I would be happy to talk to you about it. I am good at helping people on that.

Marcus:

No, absolutely. I mean, I think what we've uncovered is I think your heart was to help people.

Krisann:

Definitely.

Marcus:

This is just the mechanism by which you're going to do that. That's going to come across and how you converse with people and stuff like that. Man, she is a super hard salesperson too. So I don't know if I'd call because she's going to have you signed up for something lickety-split.

Krisann:

You know what I have to tell people, but I'm not business just to sell you a kit.

Marcus:

Right.

Krisann:

You've got to really want to make this change.

Marcus:

Oh, for sure.

Krisann:

It does you or I no good. If you're not ready and I usually I can get to the bottom of that. So sometimes it's scary, it's very scary for people.

Marcus:

For sure. It's admitting that there's something that they are in oftentimes incapable of controlling in themselves. There's no discipline in an area of their life that is extremely important and can affect their health and their life and how people view them and all that other stuff. It's a very vulnerable place to be in.

Krisann:

It is.

Marcus:

And it takes a very special person to be able to kind of pull that out of people make sure to make them feel like it's okay.

Krisann:

And I felt the same way.

Marcus:

I did too. So, I definitely get it. And just to kind of add to that, because I don't think she mentioned it, but she is Infinite 30 Mobile on most social platforms.

Krisann:

Yes.

Marcus:

So if you go to Facebook or whatever, that's Infinite 30 Mobile and it's infinite30mobile.com right. Well again, I want to thank you again for coming on the podcast to wrap up any final thoughts or comments you'd like to share.

Krisann:

No, I really enjoy this I appreciate it. I really appreciate it and hopefully this will become more of a common name.

Marcus:

I agree so. Well, Krisann, I appreciate your willingness to sit with me and share your journey as a business owner and entrepreneurs it's been great talking with you.

Krisann:

Thanks.