On this week's episode, we sit down with Lauren Bergoon. Lauren is the owner of West Mobile ISR. ISR stands for Infant Swimming Resource, and serves as a program to educate children and parents about aquatic survival and safety. Tune in to hear her story and why you shouldn't wait for permission to start the business of your dreams.
Produced by Blue Fish in Mobile, Alabama
Lauren Bergoon: I'm Lauren Bergoon, and I'm the owner of West Mobile ISR.
Marcus Neto: Awesome. It is great to finally have you on the podcast. I know it's taken quite a bit of encouragement.
Lauren Bergoon: Yes.
Marcus Neto: I don't think, one of the things that I'm always, because it really is just meant to be a conversation between you and I, or whoever the guest is, but I don't want to discount the fact that sitting in the seat that you're sitting in is odd for a lot of people. For those of you that may be listening, it's not easy for people to come here and sit here and be grilled by me. So I am thankful.
Lauren Bergoon: You promised you weren't going to grill me though.
Marcus Neto: Huh? No, I'm not. I saved all the hard questions for the next guest, so. But I am glad to have you here, because I think-
Lauren Bergoon: Thank you.
Marcus Neto: ... what you do is very important, especially in our area, and I want to tell your story.
Lauren Bergoon: Awesome. Thank you for having me.
Marcus Neto: Absolutely. Well, before we get started though, why don't you tell us the story of Lauren? Where are you from? Where'd you go to high school? Did you go to college? Did you graduate? Are you married? All that stuff.
Lauren Bergoon: Okay. I'm going to try to remember all that.
Marcus Neto: It's all good.
Lauren Bergoon: I am from here in Mobile, Alabama. I was born and raised here. I graduated from Cottage Hill Christian Academy. That's where I met my husband. We were not high school sweethearts, but we were good friends in high school, and that's where I started teaching swim. So I'm a swim instructor. ISR stands for Infant Swimming Resource, and so I'm an ISR instructor, but I also teach competitive swim.
Lauren Bergoon: My dad has been a competitive swim coach my whole life, and my parents own a swim club and a year-round competitive swim business. So I grew up around swimming. My dad was an elementary PE teacher, and so in the summer times my dad would manage pools and coach swimming. He was actually a football coach and a teacher, and started, fell into swimming. They needed a swim coach and he was a coach, and he started-
Marcus Neto: I know how to coach.
Lauren Bergoon: I know how to coach, and I'll-
Marcus Neto: I'll figure out the swim part.
Lauren Bergoon: Right, that's exactly what he did, which is still incredible to me to this day, because if you are from Mobile, and probably if you're listening to this podcast, you've probably heard of him before if you know about swim. This year was his 39th year-
Marcus Neto: Wow.
Lauren Bergoon: ... to be teaching swim in the summer, in summer league swimming. We just had our city championship, and this was his 39th city meet. Anyway, that's obviously how I got into swimming. I grew up at the pool every summer with my dad and watching my dad teach, fell in love with teaching, and always loved kids. I started coaching alongside my dad when I was probably 15 years old, so doing swim lessons, coaching summer league swim, and also babysitting. So when I got ready to go to college, I went to the university of South Alabama, and I majored in-
Marcus Neto: Uh-oh.
Lauren Bergoon: ... elementary education, duh.
Marcus Neto: It took you a second.
Lauren Bergoon: That was so long ago. I majored in elementary ed, and I did that for three years while I kept coaching swimming. And my husband and I kind of hooked backed up and started hanging out again and kind of had a whirlwind romance, and he-
Marcus Neto: Really, John?
Lauren Bergoon: What a thought. I tell him all the time, lucky, lucky.
Marcus Neto: Yeah, he out punted his coverage there.
Lauren Bergoon: But anyways, we just, he decided to actually move out to south Texas, down to south Texas to work for his grandfather, for a family business down there. And of course being like any irresponsible 21 year old, I was like, "Yes, I'll go with you! That sounds so great. I'll just go to school down there."Okay, great. I want to just go to school down there. And my parents thought that was not a good idea, but we did it. We moved and we got married, we moved to south Texas, and I was going to finish school. I had one year of college left. I was actually fixing to be in the classroom, and we got down there and we had a surprise baby right away.
Marcus Neto: Nice.
Lauren Bergoon: Needless to say, I put that on pause. And so long story short, that went on for a year or two while we were in south Texas. I just stayed at home with my son, Mason and, kind of didn't work out, so we moved back here. So once we moved back here, I went back to the pool because I still wanted to be able to stay with Mason. Just the idea of going back to school at the time was super overwhelming to me.
Lauren Bergoon: I had a baby, John was working multiple jobs, just trying to put his career together, and just supporting him and taking care of our home. And our son was a lot for me. So my dad just said, "Come back and work for me. You need to be coaching and I need you." And so I did. I came back and started working in the summer times when Mason was a baby, and kept on doing that for a couple of years. And I started thinking, why am I not doing this all year?
Lauren Bergoon: So I went to my dad and I said, at the time he had a competitive swim team in the summer, I mean in the winter, fall, spring, winter, in the off season as we call it. And I said, "What if we taught swim lessons, too? Stroke lessons? What if I ran, there's so many kids who come, they want to be on the swim team, but they're really not good enough. They don't know the strokes, they don't know the basics to be on the swim team. So what if I came and ran, did some swim lessons or swim school for you?" And he said, "Okay." So I started doing that after school and this will be our eighth year doing the swim school this year.
Marcus Neto: Wow.
Lauren Bergoon: And that's exactly what it still is. We do stroke lessons, and it's a feeder into our competitive swim business and into our summer league swim team. We had 180 kids on our summer league swim team this year. So it really, we call it farming sometimes. So we do three and four year old lessons in the summer, and when they're done I say, "Hey, you should be in swim school." And then we send them in the swim, school and then when they're done with the swim school it's like, "you're so good at swimming. You should be on the swim team." And so people are like, "What's going on over there?".
Marcus Neto: It's a feeding program.
Lauren Bergoon: Right. Why do they have so many kids over there? And we also just won our ninth consecutive city championship.
Marcus Neto: That's awesome.
Lauren Bergoon: So we have a really good program. And part of that is because we feed ourselves, we just keep raising up these kids. So anyway, that's what I've been doing, just part time. And then of course in the spring and the summer, I teach what we call traditional swim lessons. So we just teach a short swim, you fell in the water, hold your breath, kick your feet, and get back to the side of the pool. So that's what I've been doing. And over the years, I've done very well at that. All my classes are full. Had no reason to really look beyond that as far as swim lessons go. But my sister was living out of state, and she came back into town, and she came to my dad and myself and told us that she was going to put her child in ISR swim lessons, in these infant survival swim lessons.
Lauren Bergoon: And so of course we were horrified. We were like, "What? You're not going to let us teach?" I was just so insulted. But anyway, I really didn't know a lot about ISR, about survival swim. So survival swim is a little different than traditional swim lessons in the sense that it teaches children even younger to be able to, if they fell in the water, in multiple different directions and positions to roll to their back and float, and babies as young as six months old. I just kind of thought it was crazy, to be honest. I was like, "You're going to put a six month old under the water and make, this is insane." And especially just my dad being the authority of swim, it was just the most insulting thing ever. But after I got over my pride, I was like, "I want to go and watch." And so I did. And there's a lady here in Mobile, her name's Pamela McPherson, and she had been teaching ISR here for nine years.
Lauren Bergoon: She just retired last year. But needless to say, she was really good at what she did. And so the first time I saw an ISR lesson, I literally had to keep my mouth, how do I pick my jaw up off the floor watching this process and watching this woman with this baby in the water, and watching this infant be able to save themselves. So I knew at that moment that I had to do this one day. So this was three years ago that I saw it. I was like, this is it. I've got to do this. And so it's been a long process of getting there. But I knew that I wanted to do this, and it got me thinking differently, not just competitive swim and getting kids swimming strokes, but more on the side of just survival. And that was a huge shift for someone who's in the competitive world. I think if you ask anybody, we're surrounded by kids who are strong swimmers every single day. So the thought of drowning honestly didn't enter my mind a lot. I know that sounds so crazy.
Marcus Neto: Well, it is. And I don't know the stats because I don't live in that world, but I would imagine that there are a lot of accidents. Maybe people don't necessarily drown, or infants don't necessarily drown. But in this area, especially with all the water that we have, whether it's a pool or a lake or the beach or whatever, and I have three boys, and they're all very comfortable in the water now. But I remember what that process was like. And by no means would I have felt comfortable with them being around water as early as six months. I mean, we would oftentimes take them to a splash pad or a baby pool or something that, but you always had to be with them because they didn't quite understand how to, because I didn't know that ISR even existed.
Lauren Bergoon: Right. I didn't know ISR existed when my kids were little. I had my kids in floaties and taught them when they were older to swim, so-
Marcus Neto: So this is really a PSA of sorts, because hey, if you've not heard of it, now define it again, because you did a minute ago, but-
Lauren Bergoon: So ISR stands for Infant Swimming Resource, and it's a survival type of swim lessons, and it was developed by a doctor. And it basically applies behavioral science and theory to teaching babies to swim.
Marcus Neto: Awesome.
Lauren Bergoon: So anyway, it's-
Marcus Neto: Well, so you've kind of gone through some of the first questions about how you started your business and stuff, but do you remember the first time that you put yourself out there as an ISR instructor?
Lauren Bergoon: Oh yeah.
Marcus Neto: And maybe the first transaction, or whether it was somebody saying that they wanted to buy lessons or whatever, that made you think that there might be something to this?
Lauren Bergoon: Well, I kind of knew there was ... Because my dad is who he is. Brian Evans in the swim world. I knew ... So let me just backtrack just a little bit, and I kind of lost my train of thought a little bit. But when I started to make this shift to think about drowning more, and I just, oh, I just couldn't, when I was teaching swim lessons, I felt like I was doing something, but I wasn't doing enough. Does that make sense?
Marcus Neto: Yeah.
Lauren Bergoon: So I was teaching kids to swim in, and sometimes I would get it, if I'd say, "Swim from the steps to me," they could do it. But if I switched it around, they might do it, and they might not. And that feeling just started to linger with me, especially as I watched my nephews be able to hit that nail on the head every single time by falling off backwards. If I jump off this diving board, if I do this, I can roll on my back and flip. I've got this confidence to do this. And so it just bothered me. I started thinking so much about drowning, and I thought, if I say this is okay, so I had this huge following of people coming to me for swim lessons and to my dad.
Lauren Bergoon: Especially where we live out in West Mobile,, when our swim lessons go live, they're gone in an hour, all of our swim lessons. So I felt like if I said this is good and okay, I could have such a voice in this, because people really look to our family for swimming things. And I think there is a disconnect between ISR and the competitive world, because it doesn't produce a beautiful swim, a clean line. So when we teach the ISR swim, it's a little more just movement, chaotic, however they want. And we straighten it out as they get older. But I think people who are in competitive swim, they're like, oh, this is weird.
Marcus Neto: Well, you have to kind of get over that, because I mean the purpose of it isn't necessarily to get from one point-
Lauren Bergoon: This is correct.
Marcus Neto: ... to the other as quickly as you can, it's to be able to get to the other point.
Lauren Bergoon: Right. And it's a huge jump. It really is a huge jump when you're in this world where you're trying to get these kids to be the fastest and the best, and you're working on their strokes and to switch over to be not thinking about that at all is really hard. And it was really hard to get my dad on board. I was thinking, like I said, I was thinking about it for a long time. I went to him multiple times, saw my nephew swimming. He was like, "Wow, that's great." But I was like, "We need to be doing this." We need to be saying, this is what we need to do, because you said you didn't know the statistics, but drowning is the leading cause of accidental death in children, one to four in the United States. And so 10 children drown every single day.
Marcus Neto: Damn.
Lauren Bergoon: And that is, when I think about that, it's so hard to even think about anyone I even know through someone else who would drown. And so I started thinking about it all the time. Am I doing enough? What if one of my kids who I taught drowns? What if I didn't teach them enough? What could I be doing more? And so it just kind of nagged at me, every time I was teaching lessons. I loved what I did. I felt very good about the product that I was producing, but I just felt like there was more. And so that's kind of what got me moving towards becoming an ISR instructor.
Marcus Neto: Well, I'm going to throw you for some curves here.
Lauren Bergoon: Okay.
Marcus Neto: So just, you know. But I do want to know more about the lessons you've learned about running a business. So if you were talking to someone that wanted to get started in running their own business, what's the one bit of wisdom that you would impart to them?
Lauren Bergoon: I think the hardest thing for me was just having the courage to go for it. If you're doing something and you feel like you're kind of stuck there, because that's kind of how I felt. Like, why? Why do I go do more? I'm doing good the way I was. I just, for a long time, I didn't have the courage to just go for it. I wanted someone to give me approval, whether that be my dad, my husband, my best friend, my mentors. I wanted them to tell me, "Yeah, this is what you should be doing." But at the end of the day, I knew in my heart that that's what I should be doing. And so I had to finally get to that bottom of that with myself. Like, this is what I'm supposed to be doing, and I'm going to go do it.
Lauren Bergoon: And if I reach five kids or 10 kids or 30 kids or whatever, it doesn't really matter, that I'm doing what I'm supposed to be doing. So that's kind of what was the hardest part for me, because I haven't been doing it that long. But right now, this year has been so hard. This first year has been so hard for me, because I was doing something I was so comfortable at, Marcus. I could go in and teach a three year old in my sleep, and blind folded, and I could get a cat to swim if it was sitting on my steps right there. And I went into ISR thinking that I was going to be so great at it. I was like oh my gosh, I've been teaching swim for 15 years, I'm going to be the star ISR instructor. And that was a huge mistake. I was like, oh my gosh, I don't know what I'm doing. And it felt so terrifying. So just one day at a time, just going back and doing it. Speaker 1: And I do want to, I mean kudos to you because I know ... and I don't know how much you have paid attention to what we do on the podcast, but we interview people that are just getting started, like you. I mean, you're still kind of in the beginning stages of the business, to people that have been doing whatever it is that they've been doing for 10, 20 years. But I do that purposely because I want to hear the stories of business owners throughout that tenure.
Lauren Bergoon: Process. Speaker 1: Yeah, because I think there's somebody that's going to listen to this that hasn't started their business and they're going to hear what you have to say, and they're going to recognize that it is a process. And then the other thing too is, I didn't touch on it back when you were talking about it, but we've interviewed people that didn't graduate high school and that have multiple PhDs. And so, just to point out, and not to put you on the spot or anything, but having gone to college and not graduated, I guess the point is, there's no rhyme or reason to what makes you successful in business. Speaker 1: It's really about what you talked about, which is that underlying desire that you have to never see a child that you've had a chance to teach, never seeing them drown, and never having a parent go through that feeling, or even a parent feeling worried around water. You want them to have some level of confidence that their child, if it falls in the water, is going to be able to survive. And that you have this underlying desire, and then you have the grit and determination to push forward and achieve whatever it is that you're trying to achieve. And so that's it. I mean if you boil down this conversation, literally, that's what we're doing here. So-
Lauren Bergoon: I'll just, can I just say one thing about that, like about graduating college and all that?
Marcus Neto: Yeah. No, you can't say anything. This podcast isn't about you.
Lauren Bergoon: Actually, when I was kind of coming up to deciding what to do about ISR, that had been something I wanted to do. But I was also just really struggling with the fact that I hadn't graduated from college. I would go places with John, and all these women would be staying around and they would be like, "And what do you do? And what do you do?" And I'd be like, "I just teach swimming." And I would almost hang my, and John would be like, "Why do you say it like that? You teach children to swim. This is great. This is a big deal. You save lives." And I was just like, I don't know. I just feel so, that I haven't accomplished anything. And so John was actually the one who's really helped me.
Marcus Neto: I disagree with you. You guys have accomplished quite a lot.
Lauren Bergoon: Yeah. But even my dad, this is one of the reasons I went towards this too, is I want something to be my own. As much as I have learned so much from my dad, and I am his biggest fan. Last night when I was talking about him at our banquet, I was like, this is so embarrassing, I need to sit down. But it's so great. It's just the most wonderful thing. And as much as I've learned from him, and when he does retire, he has so much that he does. And I kind of wanted to just pick something that I took from him, but also something that was my own. I just don't want to be Brian Evans' daughter for ... I don't want that to be my only legacy. I don't want to be the only, well you just went and did what your dad did.
Marcus Neto: Well, don't go too far away from that, because I have a feeling that if your father retires, then you're probably going to end up stepping into his shoes.
Lauren Bergoon: I don't know, Marcus.
Marcus Neto: Don't argue with me on that. All right. So looking to the business world now, and if we need to pass by this question, we can, but looking to the business world in general, like the worldwide business world, is there one person that motivates you that you look at and think, wow, that person really has achieved some cool things?
Lauren Bergoon: I don't know that there's one person that necessarily-
Marcus Neto: Strikes a chord with you.
Lauren Bergoon: ... inspires me. But when I do see people who have made something out of nothing and who have really had to, haven't had the world handed to them, I guess, on a silver platter, or maybe they don't have a degree, or they've just kind of figured it out as they've gone along. Definitely look to those kinds of people to give me some confidence. Because like I said, I've really struggled with having the confidence to be proud of what I do and not look at it as lesser than, because I didn't go to college.
Marcus Neto: No, you went to college.
Lauren Bergoon: I went to college.
Marcus Neto: You just-
Lauren Bergoon: I didn't graduate from college.
Marcus Neto: You just got distracted, and then you found out your true calling.
Lauren Bergoon: Yes. And I was telling one of my coaches that this week. She's about to go to college, and she's like, "The world is, I don't know what to do. There's so many choices." And I told her, I said, "You know, Rachel, I've kind of made this big huge loop." And even last year, John told me, "Lauren, if you want to go back to school," before I decided to do ISR, he said, "If you want to cut hair, go to cosmetology school. If you want to be, whatever you want to do, babe, do it.".
Marcus Neto: He wants you to be fulfilled.
Lauren Bergoon: Yeah. "Do it." And you know what I came back to?
Marcus Neto: Yeah. Swimming.
Lauren Bergoon: Swimming.
Marcus Neto: Yeah.
Lauren Bergoon: And so sometimes it's like you're fighting something that's so good for you. I was literally just like-
Marcus Neto: This podcast cracks me up. I love this episode. Literally, it's one of my favorites here already. So let's, I got to get you back on track.
Lauren Bergoon: Yeah. I'm like a squirrel all day long.
Marcus Neto: So you can't use John and you can't use your father.
Lauren Bergoon: Okay.
Marcus Neto: Okay, for this next question.
Lauren Bergoon: Okay. It's going to be hard.
Marcus Neto: Are there any books, podcasts, people, or organizations that have been helpful in moving you forward? You can't use John and you can't use your dad.
Lauren Bergoon: I'm not going to use John or my dad. I don't read a lot. When I was deciding to do all of this, I did read Rachel Hollis. I know it's going to be a big, everybody, I know she's like a big-
Marcus Neto: Who?
Lauren Bergoon: Rachel Hollis.
Marcus Neto: I don't know who that is.
Lauren Bergoon: Girl, Wash Your Face?
Marcus Neto: Okay.
Lauren Bergoon: You don't know that? She's like-
Marcus Neto: I'm obviously not the target demographic.
Lauren Bergoon: I thought this was going to be such a cliche answer, oh my God. But yes, this book is called Girl, Wash Your Face. And she basically talks about, if you're not happy doing what you're doing, that's your fault, and you need to pick it up and get going and-
Marcus Neto: Figure it out.
Lauren Bergoon: ... and figure it out and go. And I kind of never really heard that before. I know she's kind of a controversial, she's a so-called Christian writer, but she basically says, you've got to do stuff for yourself. And so I had never really heard that before, I guess from anyone, and I was like-
Marcus Neto: You are the controller of your own destiny.
Lauren Bergoon: Yes. It's like, let get, if you want to do it-
Marcus Neto: Even if you're espousing through Christian doctrine, you have free will. So therefore, go forth and make of it what you will. So now, what's the most important thing that you've learned about running a business?
Lauren Bergoon: I would say for me, I just try to be really honest about where I'm at and who I am, and just love on people. And so I'm not afraid to say, "I'm new and I just don't know, but I'm going to find out." When people ask me things and I feel like they're, I don't know the answer, I think it puts people at ease if you just say where you're at and say, "I'm still learning. I'm going to call this person or this person." And especially in what I'm doing, what I'm doing is a people job. So I've got people's most prized possession in my hands every day. I'm actually submerging them underwater. So it's a big deal, Marcus. I mean, you're going to give me-
Marcus Neto: I'm trying to drown-proof them.
Lauren Bergoon: ... giving your child to me. It basically looks like I'm waterboarding them, I'm even though I'm not, and they're screaming. And so-
Marcus Neto: Oh my God.
Lauren Bergoon: You have to have a lot of love and affection, and just for me, for what I do, so I try to love on the parents. If they're late and they didn't bring the right stuff, I just say, eh.
Marcus Neto: It's okay.
Lauren Bergoon: Identify with them. Find something to identify with people. People are people, human beings. And when you can make that connection with them, then you've got a client. You've got a person for life who's going to go to bat for you and who's going to rave about you. If their baby didn't float, if they think I love their baby and I kissed their baby and I loved them when they had a bad day, they're going to be like, Lauren Bergoon is great, because she didn't care when I forgot my three towels, she didn't fuss at me when I was late for this or that. So that's kind of-
Marcus Neto: So when you're not waterboarding babies. Gosh.
Lauren Bergoon: I cannot believe I even said that. If ISR people heard me say that, I would be fired. So.
Marcus Neto: No, I mean, I know what you're saying.
Lauren Bergoon: But that's what John said when he first watched me. He was like, "It looks like you're waterboarding that baby."
Marcus Neto: So the next question is when you're not waterboarding babies, how do you like to unwind?
Lauren Bergoon: I am a really tightly wound person, and it's really hard for me to unwind. But I just, I am a people person. I have some really great women in my life who are my best friends. And I really like to spend time with my family. I have three younger sisters, all girl house.
Marcus Neto: Cool.
Lauren Bergoon: So if I get to see them and we're all together in the same place, that's a special day, and I can unwind a little bit. But I'm pretty tightly wound.
Marcus Neto: You're awesome is what you are.
Lauren Bergoon: I like to spend time with people.
Marcus Neto: Yeah. You're an extrovert to the nth degree.
Lauren Bergoon: Yes, I'm an extrovert. But I like to be busy, so I'm a busy bee.
Marcus Neto: A bottle of wine and some friends, I'm sure is the right way to be spending some time.
Lauren Bergoon: Yeah. Yes. Yes. Just hanging out with my friends.
Marcus Neto: Well, so tell people where they can find out more information about you, about the services that you offer, or maybe even the swim club, if they want to find out more about that, because they may or may not know about those things.
Lauren Bergoon: Yeah. So you can find out more about ISR on their website. So if you're thinking about swim lessons, if you have a little one and you're around water at all, certainly if you have a pool in your backyard, or you have a lake nearby, or going to be exposed to water a lot, you need to be thinking about it. This is the whole reason why I agreed to come on this podcast, I was nervous, was-
Marcus Neto: We twisted her arm, people.
Lauren Bergoon: ... was to say this. I was actually in CPR class yesterday, and the instructor talked about how she met a woman who was in an emergency situation, and she said, "Well, what did you do?" And she said, "I did nothing." And she said, "Well, you called 911, right?" And she said, "No, I did nothing." And so she looked at us and she said, "The worst thing you can do is do nothing." And so if you have littles and they're going to be around water, which they are.
Marcus Neto: Yeah, we live in an area that's-
Lauren Bergoon: Let's just assume that they all are. The worst thing you can do is to do nothing. So if ISR intimidates you and you think it's not for you, still check out swim lessons, just start researching about drowning and about what happens, and how quickly and easily it can happen. And I was going to say this earlier, when you become an ISR instructor, one of the things that happens is, these families who have lost their children to drowning, they seek you out because they want to tell you their story. Because now that's their life work, is like, "Anybody, listen. If I had just known." So it's something nobody wants to look at. Nobody wants to look at a dead baby, right?
Marcus Neto: Right.
Lauren Bergoon: But if you can have the courage to just turn your face towards it and do some research about these wonderful families who have lost their babies, not just negligent people, not people who are high on drugs or are drunk at the time.
Marcus Neto: No.
Lauren Bergoon: Wonderful families just like you and me. And you can read the accounts of the day and you could see how easily, 30 seconds. An infant, a child under 30 pounds can drown in 30 seconds. Never again to come back. So if you can wrap your, if you can hear it and really let it sink in, and then just do something. Start figuring out how you can make your child safer around the water. And so we always say with ISR, there's layers of protection. Fences, pool alarms, door alarms. Just being aware when you go somewhere, check out the scene. Is there water around? If your child's going on a play date and they don't know how to swim, "Hey, where are you guys going to be? Is there a pool next door? All right. Is there alarms on your, is there a gate?"
Lauren Bergoon: Know where your child is, because this is when these types of accidents happen, sometimes when they were not supposed to be around the water. So just do some research. You can find out about us on our website. It's www.WestMobileSwimClub.Com. We offer all different, we offer ISR, traditional swim, stroke lessons, and competitive swim. We're the whole package. So you can see my schedule, you can see our swim school registration, all those things there. But like I said, if I'm not for you, if ISR is not for you-
Marcus Neto: Figure something out.
Lauren Bergoon: ... figure something out, or just do some research. And-
Marcus Neto: Go stick your head in the sand.
Lauren Bergoon: Yeah. Don't say it's not going to happen to me, because that's the first step to an accident happening, is when you think it can't happen to you.
Marcus Neto: Well, I want to thank you again for coming on the podcast. To wrap up, any final thoughts or comments?
Lauren Bergoon: No. I think we're good.
Marcus Neto: Okay. This wasn't as bad as what you thought it was going to be.
Lauren Bergoon: No, it wasn't as bad as I thought. Thank you so much for giving me this opportunity.
Marcus Neto: No, absolutely. I'm glad you're here. So, Lauren, I appreciate your willingness to sit with me and share your journey as a business owner and entrepreneur. It's been great talking with you.